At Pizzarama we are always trying to improve our business so that it may be as efficient as possible. This allows us to waste less money, be more consistent, and pass the quality and savings on to our customers!
A value chain analysis is a chart that one uses to organize their tasks and determine which ones deserve the funding for information system implementation. By organizing our business processes in such a way, we can determine what our weaknesses are, what the most important components to our business are, and what will give us a competitive advantage over other companies.
The above chart was created by considering the various aspects to selling a pizza, from creation to delivery.
However, there are many things that can be improved by using an information system. For example, we may use an SCM (Supply Chain Management) system to automate the purchase of supplies. This will not only save us time and money with inventory, but will help us determine which ingredients are the most popular and which we should order less of.
As for the handling of our cash registers and credit cards, a transaction processing system will help us better track money and our employees handling of it.
One of the most important information systems that Pizzarama will need to implement to compete with other area franchises is an electronic commerce system. Currently, Pizzarama has no way for customers to purchase pizzas online. However, with an online storefront in place, our customers will be able to order a pizza and have it directly ordered to them. This will help eliminate incorrect orders, save money on employees who need to take orders, and give us a competitive advantage over other pizzerias.
In addition, our delivery team is one of the largest failures of Pizzarama. Often times pizzas are late and gas is wasted as our delivery men and women waste time driving all over the city. However, with the implementation of a Geographical information system (by using a GPS planning system), we can ensure that employees are only given pizzas for deliveries that are in the same vicinity of each other.
Finally, our customers love it when we remember their names and favorite pizzas. With a customer relationship management system, we will be able to create an even greater knowledge base and relationship with our customers and allow such great relationships to extend to all of our customers, rather than just the regulars.
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