6.1 Web 2.0 Pillars

At Pizzarama, we could harness collective intelligence by allowing our customers to look at stores, as well as vote on new recipes. This means that we would be using our customer’s contributions instead of paying money for marketing advice. In addition, we could implement innovative web capabilities to mashup a website, such as Facebook with our own site, so that when people buy a pizza, they may invite their friends to eat with them. This is an example of the many ways that Pizzarama could leverage the data we collect on our customers by applying it to business decisions. Although there is nothing that Pizzarama currently sells to customers that would allow them to use the web as a platform, we believe that Pizzarama should be the hub of every party. If we began to offer peer-to-peer technology, allowing sharing and streaming of media.